Successful Cases

Who's Still Standing

China's leading TV game show

We successfully host the China's leading TV game show "Who's Still Standing" and help our partner Swisse increase the product awareness through the TV show.

Fonterra VIP Day

Event management

We host the Fonterra VIP Day and help launch their new dairy product in the Chinese market by inviting Australian Chinese KOLs and Daigou (online influencers) to do live streaming.

Joker Xue Melbourne Concert Promotion

Weibo marketing campaign

We run successful Weibo campaigns for the Chinese singer Joker Xue to promote his 2019 concert in Melbourne. The campaign had over 619,000 views and 350 reposts which has increased the ticket sales 28% in 3 months.

Kisume WeChat Promotion

WeChat marketing campaign

We create and customise the WeChat strategy for Kisume. Their online Chinese fan base has increased 100% in 3 months.

What our clients say

“It is my pleasure to provide a recommendation for OEI. I have worked with OEI for more than 2 years and Weibo is a credible social media platform. My fantastic experience with OEI is the major reason for me to highly recommend their services. JR/Duty Free have been successfully promoted ‘International Students Shopping Festival’ through OEI since last year. In 2012, we have achieved 7 times as much sales on one international student event compare with our normal daily . Thanks to their professional advices, thoughtful customer services and the penetration power of Weibo, we once again saw a tremendous boost in sales by double digit growth this year. I believe their creativity and knowledge of the Chinese market contributed to the success of my event. I highly recommend them to anyone who want to increase their market share in the Chinese market and look forward to working with them again.”

Tao Sheng
Direct Manager - JR/DUTY FREE

"It is with great pleasure that I am recommending OEI Pty Ltd service. I am the Marketing Project Manager of Education Adelaide.We currently implement a number of strategies to promote Adelaide as the premier learning destination for overseas students.One of our key objectives is to generate enquiry from our potential overseas students via our various digital channels.During our February Weibo campaign, we had overwhelming feedback from our Weibo users. We received volumes of enquires on both the Weibo homepage and on our website in just 7 days that greatly exceeded our initial expectations. It proved to be the best result amongst our previous campaigns utilizing different channels. We are very satisfied with this outcome and were very pleased with the level of service and advice provided prior to the campaign.More specifically, the platform we chose to execute the campaig n was called ” FansTalk". It is a new marketing tool on Weibo which enabled us to reach our target audience according to their demographic features. It is a very precise and efficient way to advertise. In addition to the quality of their service that was provided, the prices were also competitive enabling return on investment targets to be met.I am looking forward to working with them again very soon and I also sincerely suggest you consider this advertising platform and marketing services."

Rachel Xie
Marketing Project Manager - Education Adelaide

"My experience with OZ Entertainment and Investment Pty Ltd has led me to recommend their Weibo service of Fans Talk. The Fans Talk enables us to choose the target audience to promote the specific Weibo post. We use Fans Talk in our Chinese Valentine’s Campaign and Moon Festival Activity, which all achieved good results in terms of increasing our follower base and engagement rate. Weibo Fans Talk service is a cost-effective way to achieve brand exposure and awareness among the Chinese online community."

‍Camellia Yang
Social Media Specialist - Asia, Air New Zealand