What is Weibo
Weibo, as a hybrid of Twitter and Facebook, is one of the most popular microblogging websites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States’ Twitter. As the official agency, we provide the most advanced and efficient Weibo marketing and advertising products.
Weibo User Demographic
By the Q3 of 2018, Weibo has over 600 million registered users, 313 million monthly active users and 184 million daily active users.
Weibo User Attributes
Active Weibo users are balanced in terms of gender. 77.8% of users have completed tertiary education. Young users aged under 30 constitute 82% of all Weibo users.
Corporate Account Verification
Corporate Account Verification or “Blue V” is the only certification to prove the credibility of corporate accounts. Currently, more than 10 thousand Australian and New Zealand enterprises have set up their Weibo accounts and been verified successfully through OEI Media.
Weibo Fanstalk
Based on huge number of users, Fanstalk is the hottest feed advertising on Weibo. It is an efficient product for delivering the information about enterprises to appropriate fans and potential fans.
The Benefits of Using Fanstalk
- The promoted posts will appear near the top of user’s news feed.
- Whether target audience are following your account or not, the posts will always appear on the spots on their screens that cannot be missed.
- You will be able to choose an appropriate audience for your promoted posts based on their demographics, such as age, gender, location, and interests, etc.
- The same promoted post only gets to be shown to the same person once within the promotion period, unless clients have special requests.
What is WeChat
WeChat was launched by Tencent in 2011, to provide instant messaging services and free applications on smart devices. By the first quarter of 2015, monthly active users reached 549 million, the user base covers more than 200 countries and 20 languages. In addition, the total number of WeChat public accounts is over 800 million, the number of mobile applications exceeding 85,000 and WeChat payment users reaching about 400 million.
WeChat Public Platform Application
WeChat public platform is a social media platform which was launched in 2012 for a series of multimedia activities of the platform, mainly with functions of real-time communication, messaging and material management. WeChat being based on the huge user base, individuals and businesses can use this platform to create WeChat Media Platform, fans mass texts, pictures and voice messages. OEI Media now provides a public platform application services to Australian companies. Our professional team works closely with WeChat China and regularly updates clients’ Wechat registration information to build a secure and reliable WeChat public platform for local businesses.
WeChat Promotion
- WeChat Account Management
- We provide professional Wechat account management service for your company. It increases your brand exposure and attracts new customers to your platforms on a daily basis.
- WeChat Public Platform Advertising
- We have built a “self-media alliance” that consists of a list of influential media public platforms for you to choose from. In order to maximise the advertising outcome, we only recommend the most popular influencers/key opinion leader accounts for you, meanwhile making sure they are the most appropriate accounts for your very target audience.
